So, after your contract was up with Epic, did you have a bunch of other labels come at you and how did you handle that in going to Interscope? Over the years, you had the RCA Records deal, you had an Epic Records deal.
And I believe and I know that Interscope got the right staff to slam dunk all our tasks that need to happen. And also, just being with the right partnas. Making sure we lose no control we will never comprise any control for us or none of our artists ever. CMG, with me and with my artists’ vision, I feel like I’m responsible to make sure that we always got 100 percent control of what our vision is, individually as artists and as a label, so that’s very key. Key things is making sure we in control of our vision. So as a businessman, what was really important for you in negotiating this deal?Īs a businessman, I cover all business the same, small or big, it’s all the important to me. I think with this partnership, as far as I see it in my eyes, and the streets see it, and I think Interscope see it, we gon’ come in here in the next few years and, you know, be the biggest label and create the biggest partnership in music. Yo Gotti: I think this a good move for me. XXL: Why are you excited about this partnership between CMG and Interscope Records?
Get into the conversation as Yo Gotti discusses the CMG/Interscope Records partnership, his hands-on approach to being an executive, staying inspired by the likes of Birdman, Slim and Jay-Z, and touting his label as “the next Cash Money.” The next chapter in the CMG regime is unfolding right now. While the camera is in his direction, he makes it a point to share the spotlight with his team by the simple act of rocking those chains. The hip-hop power player is dripping in a custom powder blue suit designed by Richfresh, Richard Mille watch, Christian Dior sneakers and his artists’ iced-out chains along with a CMG piece around his neck. Their respective catalogs and legion of supporters they’ve amassed along the way have helped them maintain their position in hip-hop.Īs Yo Gotti walks around the West Hollywood estate, he commands a room with his executive aura. 1 album of his career with A Gangsta’s Pain, Youngsta is building up his own Heavy Camp label, Blocboy brings his high energy with each release, 42 Dugg serves his sauce out of Detroit, EST Gee delivers the raw from Kentucky and Big Boogie is next up from Memphis. His roster of artists have established themselves as their own entities, living up to Gotti’s CMG ethos: “The brand that breaks brands.” Bagg just locked in the first No. The rap veteran’s time in the game has schooled him on more than two decades of knowledge that he’s been able to pass on to the artists coming up under his wing: Moneybagg Yo, Blac Youngsta, Blocboy JB, 42 Dugg, EST Gee and Big Boogie. Ten albums deep, the launch of CMG in 2013, and locking in a Roc Nation deal for management in 2016, is a testament to his artistry. The hustler within went from navigating the streets to the boardroom, securing major label deals with RCA Records and Epic Records throughout his career. Since coming into the game in 1996, with his debut album, Youngsta’s on a Come Up, Yo Gotti has experienced 25 years worth of music industry ups and downs. Gotti oftentimes refers to them all as “one family, one tree.” With CMG artists Blac Youngsta, 42 Dugg and EST Gee popping in and out of the mansion as well as several members of the the indie label’s crew handling business on the outdoor terrace, it’s clear that the label operates as a close-knit unit. The mood is celebratory not only for the CMG/Interscope bag secured, but also because of the surprise 40th birthday party Gotti had the night prior. To commemorate this milestone in his career, Gotti heads to the top of the Hollywood Hills in Los Angeles to the Smilez mansion, a 17,000 square-foot estate designed by architect Paul McClean, which the rapper used for his XXL cover shoot on a dazzling day in May. The deal, which the Memphis native reveals he secured for eight figures, will highlight the “biggest label” and “biggest partnership in music” over the next few years, he says.
He’s hustling to find hip-hop’s next big talent and distributing their music to the masses through his independent label, CMG, by way of a newly established partnership with Interscope Records. Look no further than Yo Gotti as the plug. Armed with a new Interscope Records deal for his imprint, the Memphis native is leaning into his executive position with a stacked roster of talent. Pressure's On For nearly a decade, Yo Gotti has been building his CMG empire from the ground up.
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